A New Direct-to-Fan Platform That Brings Fan Interaction To Life
September 10, 2009 (San Francisco, CA) — San Francisco-based entertainment agency Glow Marketing has been selected to lead the company launch and marketing for Alive Drive Interactive (ADI), an interactive media technology company that specializes in entertainment industry content distribution and contextual marketing. Their Alive Drive platform features a customized interface for USB and flash memory devices that creates an exclusive space or “channel” for direct-to-fan interaction without online distractions. A tangible connection to the host’s digital offerings, the Alive Drive builds community and cultivates new revenue streams for fan-driven industries.
“We feel very fortunate to have chosen Glow Marketing to handle Alive Drive’s marketing and PR needs in the entertainment industry,” explains Peter Young, CEO, Alive Drive Interactive. Chandra has an immense talent for identifying the strongest messages to share with media, clients and consumers. With her warm personality and organized Glow team, Chandra is an absolute pleasure to work with. For us, the decision to retain Glow’s services was a no-brainer.”
ADI has tasked Glow Marketing with branding, crafting strategic messaging, and developing marketing communications (such as videos, web content and artist programs) directed at both the entertainment industry and consumers. Several major label artists have surfaced with an interest in pioneering Alive Drive’s cutting-edge technology and Glow Marketing will announce their campaigns in the coming months.
“I am honored that the founders of Alive Drive have selected us as their ‘agency of record’,” says Chandra Lynn, owner and principal consultant of Glow Marketing. “Working with them ties into our goals of helping artists with 360 direct-to-fan marketing. Alive Drive technology gives artists ownership of their fan relationships and control over messaging and content distribution. Plus, it provides significant revenue streams from merchandise sales, sponsorships, downloads and more.”
Also soon to be announced is ADI’s Technology On Tour campaign. The company is planning to hit the road with their ultra cool tour bus that features an artist lounge and professional audio and video recording/production facilities. From their bus, ADI will evangelize the Alive Drive at concerts and events and capture live content for bands to make available to their fans.
Glow Marketing has shown a distinct skill in publicizing new technologies for the music industry, as seen in their work with Digidesign, LMG Touring, Keith McMillen Instruments, and SoundSnap.com.
For more information visit Alive Drive Interactive at www.thealivedrive.com or Glow Marketing at www.glowmarketing.com.
About Glow Marketing LLC
Founded by Chandra Lynn, M.B.A. in 2000, Glow Marketing LLC specializes in integrated marketing communications for the entertainment business. Glow brings cutting-edge music technology to market and helps artists use it from the studio to the stage. Glow offers an integrated approach to marketing that increases brand equity and helps its clients be remembered.
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