Glow signed on to be agency of record for marketing of Astrella Inc., a luxury garment and lifestyle brand focused on high-quality every-day wear with fashion-forward design and a green footprint. Astrella’s Musical T’s™ are available at fine retail stores, boutiques and premier department stores. For more information, visit www.astrellainc.com. Follow Astrella on Facebook, Twitter, and Instagram (@astrella_inc).
About MUSICAL T’s™
MUSICAL T’s™ is a crossbreed of fashion, music, art, design, technology, and philanthropy to create an entirely unique, multi-faceted clothing experience. MUSICAL T’s™ officially launched in December 2013 and has been seen worn by Grammy-winner MC Lyte; ‘NSync’s Lance Bass; Buckcherry’s Stevie D.; Sons of Anarchy star Tommy Flanagan; Foo Fighter’s Rami Jaffee; Blind Melon & Live’s Christopher Thom; Joe Ayoub (Leonard Cohen’s band); Brendan Buckley (Shakira’s band); two time Grammy-nominated, music producer & DJ Carmen Rizzo; guitar great Steve Vai; Matt Sorum (Guns N’ Roses); reality TV star and L.A. music icon Bob Forrest; Korn’s Rob Patterson; actor Niko Nicotera known for his roles in The Purge: Anarchy and TV show Sons of Anarchy; and Jimmy Vivino (Band leader of Basic Cable Band). The MUSICAL T’s™ artists roster features Billie Holiday, Brian Setzer, Cyndi Lauper, Drake Bell, Elton John, John Coltrane, John Lee Hooker, Miles Davis, Queen, Ravi Shankar, Thelonious Monk, The Vandals, The WHO and more.
Working with 100% organic fabrics and lovingly handmade in Hollywood, C.A., these series re-imagine the artists’ iconic album artwork, while simultaneously allowing consumers to download the full album associated with the tee design by scanning the digital gate (NFC or QR Code) and opting in with a unique PIN provided at purchase. The consumer is free to stream associated album tracks with no additional fee via their mobile device, while simultaneously opening up an entire musical experience online. Purchasing a tee not only gives the wearer the ability to engage with the album the tee represents, but also to explore exclusive material from the record online including videos, photos, memorabilia, interviews, and more. This content is available exclusively to those who purchase the tees and download the album. Each tee sells for $82.00.