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January 27, 2010

Glow Parners with UrbanCowboy for Tyra Bank’s B.I.O. Campaign Branding

Glow worked with Patrick Boyer of UrbanCowboy.net to develop the branding elements for Tyra Bank’s new B.I.O. Beauty Inside & Out Campaign. Launched at a tastemaker’s event in New Zealand, tyra.com now hosts a web page full of fan pledges for redefining beauty. The project included coming up with different logo versions to be used at the event and online, and a header graphic for site splash page. Glow also worked with Big Grin Media and Hydra Media Labs to bring the campaign to life on the site.


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