NAMM News! Chandra Lynn, founder of Glow Marketing has been added to NAMM’s TEC TRACKS panel How to Land & Enhance Brand Partnerships. The panel will be on Friday, January 20th, 2017 at 3 pm, Anaheim Convention Center, Anaheim, California.
Mike Zimmerlich (Moderator) – 80/20 Records
Gabe Kubanda – Epic Proportions Tour
Chandra Lynn – Glow Marketing
Emiko Carlin – Hammond Organ USA
Stephan Fyock – Alesis
The endorsement relationship between the artist and a company has been changing. What do brands look for in 2017 with the artists they partner with? How can an artist strengthen the relationships they already have? What should an artist ask for in return for their support? This panel addresses how to successfully pitch to brands and the vital, symbiotic role that a brand partnership plays in an artist’s career.