INTEGRATED MARKETING PROGRAMS

Glow delivers impact to clients by integrating different marketing strategies, promotional partnerships and sponsorships into one powerful program designed to enhance exposure and boost product sales and customer participation. To create integrated marketing programs, Glow combines the following marketing approaches based on desired results:

Print, Broadcast and Online Advertising
On- and Off-line Media Promotions
Retail Promotions: Contests & Appearances
Direct Marketing, including Mail and Email Campaigns
Media Sponsorships
Public Relations
Special Events/Concerts
Artist Endorsements
Custom Techniques

ARTIST RELATIONS

Whether you are an artist or want to leverage an artist’s star power, Glow can help you increase excitement about your projects and products. We match artists with companies through promotional activity to heighten the level of exposure of each. Services can include concert bookings & artist appearances, product endorsements & testimonials, music and video licensing, and more.

PRESS & CLIENT RELATIONS

We believe the pen is mightier than the sword and have developed strong ties to key music and technology editors over the years, including Rolling Stone, Billboard, Guitar Player, Guitar One, Guitar World, EQ, Electronic Musician, Mix, Bass Player, BPM, Remix and more. Our editorial contacts know we deliver what they need when they need it and rely on us for story ideas, fact checking, contacts, images and what’s hot and what’s not. We show respect and appreciation to the individuals who have supported our efforts and have hosted them for numerous special events and press conferences. Services can include story placement, product reviews, press releases, press coverage reporting, fact checking and events such as product launches, parties, press conferences, and special dinners.

CREATIVE SERVICES

Glow's team delivers the highest quality creative materials, including corporate branding materials, complete web sites, advertisements, direct mail, invitations/cards, brochures, sales and media kits, and video & AV services.