CLIENT:

BASS Tickets/Tickets.com

PROGRAM:

BASS Value Stub Ticket Promotion

PARTNERS:

SF Giants, Oakland A's, Concord Pavilion, Shoreline Amphitheatre, Hornblower Cruises & Events, Grand National Rodeo, Ringling Bros., Barnum & Bailey Circus, and San Jose Clash

OBJECTIVE:

To reward customers for their purchases and drive ticket sales for particular events that need special promotional support.

A summer loyalty program involving several entertainment clients and promotional partners that delivered both high-level client exposure and special consumer discounts. Customers took advantage of event discounts by utilizing a ticket stub from a previous event as a coupon through retail, charge-by-phone and Web.