CLIENT:

Roxio - Toast & Easy CD Creator Software

PROJECT:

"Party Like A Rock Star" Worldwide Contest with Hard Rock Hotel & Casino in Las Vegas

CONCEPT & PROMOTIONAL ELEMENTS:

Roxio and Hard Rock Hotel jointly presented a worldwide trip giveaway promotion to drive retail foot traffic and sales of Roxio software.

Three winners were selected from North America, Europe and Japan to each take a guest for a five night VIP vacation at the Hard Rock Hotel that included transportation, accomodations, spa packages, complete meals, private poolside cabanas, club passes, merchandise and more.

COLLATERAL:

The promotion was supported with extensive retail, online and media exposure. Participants registered on Roxio's Web site.

RESULTS:

Roxio received nearly 70,000 registrations for this contest and 65 million impressions.