CLIENT:

Digidesign

PROJECT:

Media-driven Online Artist Contests

PARTNERS:

Artists: Peter Gabriel, Sting, Nine Inch Nails, Brooks & Dunn, Linkin Park, Joe Perry/Aerosmith, The Crystal Method, Bad Boy Bill, Rob Zombie and others

Record Companies: A&M, Geffen, Interscope, Nothing, Real World, System Recordings

Instrument Manufacturers: Fender, Gibson

Computers & Consumer Electronics: Gateway, HP, Panasonic

Media: BPM, Electronic Musician, EQ, Frets, Guitar World, Guitar One, Keyboard, Music Player, Revolver

Retailers: Tower Records, Virgin & Digidesign Dealers

OBJECTIVE & PROMOTIONAL ELEMENTS:

Artist contests generate tangible leads in the form of opt-ins and create an association between Digidesign, the artists and other promotional partners. The contests demonstrate a partnership between the artists and Digidesign to show a mutual commitment for delivering fans high-quality, desirable material and products.

The contests are supported with print ads, Web banners and splash pages, email blasts, links from high-traffic Web sites, and more.