CLIENT:

Digidesign

PROJECT:

Private Concerts

• NAMM Concert with The Black Eyed Peas
• Digidesign 20th Anniversary Party with The Roots, Junkie XL & Kaskade
• Digidesign Employee Party with Ozomatli
• Grandmaster Flash at Remix Hotel Miami
• Richie Hawtin at GrooveJet/Remix Hotel New York
• Kaskade at Microsoft's Private Party for Remix Hotel Miami

PARTNERS:

Artists: Black Eyed Peas, The Roots, Ozomatli, Junkie XL, Kaskade, Subject 51, Grandmaster Flash, Richie Hawtin

Sponors: Dell, Intel, M-Audio, A&M Records, Microsoft

Locations: House of Blues - Anaheim, The Fillmore - San Francisco, Slim's - San Francisco, Remix Hotel New York and Miami

OBJECTIVE & PROMOTIONAL ELEMENTS:

The objective of all events was to create excitement and buzz. The NAMM concerts witht The Black Eyed Peas was to celebrate the launch of Digidesign's VENUE live sound system. The 20th Anniversary Party was to celebrate Digidesign's 20th Anniversary during the AES Show in 2004 with a costume party and concert headlined by The Roots. The Employee Party with Ozomatli was in recognition of the staff and appreciation for their acheivements.

Elements included extensive band booking agreements, party invites, ticketing, promotion, signage, press conferences, VIP handling, laminates, and much more.

VIEW VIDEOS:

Will.i.am/Black Eyed Peas:

Where Is The Love - Performance (QuickTime - 17.81 MB)

Thank You to Chandra (QuickTime - 1.66 MB)