CLIENT:

T3 Magazine, Imagine Media

PROJECT:

T3 Magazine Fashion Show Launch Event
NY, SF & LA

OBJECTIVE:

To launch the American version of T3 magazine, originally printed in the United Kingdom.

PROMOTION ELEMENTS:

Launch parties were conducted in three cities, New York, San Francisco and Los Angeles to promote the new magazine to media buyers, product marketing managers, media and VIP guests.

The events featured a technology fashion show where fifteen high-tech gadgets were selected by the editor-in-chief of T3 and paired up with high-style fashions by Nice Collective, Fire & Theft, North Beach Leather and avant-garde apparel designed exclusively for T3 by Desiree Faase. Also designed for T3 were new eyewear fashions from Oakley.

Stunning models from top agencies around the country were chosen to bring T3's magazine to life.

Sage, an award-winning female drum and bass deejay and experienced model, tied together the technology and fashion highlights with a live music mix and informative announcements throughout the show.